Marketing #1: How to understand what you really want and begin creating a strategy.

This blog isn’t meant to be too heavily focused on marketing, but since I have dedicated a considerable amount of time studying the subject it makes sense to me to share a little of what I’ve learned with others.

‘The Producer Group’ is a Facebook group I joined a month or so again and they have a mentor program on there that I signed up for. Recently I got matched up with a guy called Logan who wants to learn more about the music industry, marketing, etc.

I have done some mentoring over the years and lately the first question I feel is most appropriate to ask is: “What are your main objectives?”. Usually the answer tends to be a bunch of random things, some are based on experiences and others are career-based goals.

It’s stuff like: ‘build my only following’, ‘play more shows’, ‘get signed’, ‘grow my network’, etc. This is a great first step, but I think it’s important to zero-in on what the true motivations of a person are. Are some things on the list just because you need to keep up with the Joneses?

There’s been times when I’ll just have a bunch of things on my list that I’d like to do or try. But the truth is that I know some of these doesn’t really serve the main goals that I have. I’m just doing it for the experience. They might vaguely tie into what I my career objectives, but could I be wasting valuable time?

In order for me to establish what was/is most important to me, I tried to go to the root of my desires and this meant understanding myself and my core values. I did a quick Google search and found this exercise and did it over about an hour.

Some of my core values are:
• Authenticity
• Compassion
• Creativity
• Dedication
• Encouragement
• Generosity
• Originality
• Professionalism
• Sincerity
• Transparency

I think it’s important to narrow your list down to the most potent words that have the greatest meaning to you. After completing the exercise I felt like I had a deeper insight into myself and why I do what I do.

It was then that I felt ready to consider ‘what’ and how’ I was going to do (i.e. my ‘vision’ and my ‘mission’). I could then take the time to write some kind of vision and mission statement. I’d like to elaborate on that but I think that’s best saved for another post.

If you would like some feedback on your own project after you’ve written your core values, please feel free to write me an email and I’ll write back as soon as I can. I hope you found this post useful and if you did, please share it with a friend who you think might also benefit from it. Thanks to Scott Jeffery for creating his resource, I’ve added another link below for your convenience.

Cheers,

Brendan

CORE VALUES EXERCISE BY SCOTT JEFFREY








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